How to Buy a Fall Coat

Pick a maximum of 3 non-negotiable criterion for your coat. I chose 1) either red or blue, but preferably red, 2) Can’t have that buttons to the side style because my old coat was like that and I’m bored with that look and 3) under $100 but if I really love it, then a stretch budget of $150.

Everything else was up in the air. If the coat wasn’t red or blue, I didn’t look at it, if it was the same style as my old coat, I didn’t look at it, and if it was over $150 – I didn’t look at it (okay, so I did accidentally try on a $325 coat and fell in love with it and then it broke my heart because I didn’t want to break my rule and buy it, but it taught me my lesson and I looked at the price tag before trying others on).

Did I care what material the coat was made of? No, not really, as long as it didn’t itch and could keep me reasonably warm, I was good. Did I have a particular style in mind? Nope, as long as I looked good in it and was comfortable, I was set.

My 3 non-negotiables made it easier to shop. It took two trips to the mall, but I found a winner. It’s red, A-line with invisible buttons, and it’s under $150. I really like it and am very happy with my choice. Were there other coats I might have loved? Yes.

But that’s how you beat FOMO, my friends. You find a few non-negotiables and then you stick to your guns.

But what if you don’t know what your non-negotiables are? I’m going to be honest with you, your non-negotiables don’t require you to dig very deep. Just think about a few things that will make a purchase, decision, selection, etc worth it for you. I needed a coat, I had a colour in mind, a budget that felt reasonable to me, and a not-this-style requirement.

Maybe you need a website for yourself – you have to be able to edit the content without help, your favourite colour is green, and you really like single column designs. Maybe you want to eat something – it has to be healthy, you’re in the mood for chicken, and you don’t want rice. Sweet, get/make some chicken yakisoba? No? Fine then, google ‘healthy chicken dishes without rice’, I promise you, you’ll find something.

Don’t think about it too hard, go with your gut – surface level things are enough to get you going and often pretty spot on (I know this goes against all that figure out your values and what you truly want stuff, but there you go). Then stick to your guns – don’t be swayed by the glitter of the world. You don’t need the glitter of the world to be happy.

FOMO’s great for marketing – but it’s the anti-thesis of contentment and happiness. Getting your non-negotiables will make you happy because everyone likes to win. Choosing what you want and then getting it feels like winning the lottery – and that’s better than any damn FOMO anyone is dishing out.

So go buy that fall coat, get that new website, or go make that healthy chicken non-rice meal, all FOMO-free.